The core problem with snow removal industry is that it is reactive, not proactive. Constant snowfall makes it impossible for service providers to be everywhere at once. Heavy (and $$$) machinery is used to react to conditions, not to prevent them. Lumebot self-driving snow removal robots are more than 10x cheaper to make than snow plows. This allows each parking lot to have a dedicated snow removal robot(s). Through continuous work, it is able to keep the parking lot clean 24/7.