VESTIGE VERDANT | Prototron

Pitch

VESTIGE VERDANT is an Estonian based fast expanding international personal care brand. Today, our products are sold in Estonia, Germany, Austria, Great Britain and via direct online sales globally to Australia, New Zealand and USA. With the gross earnings of our products topping €800.000 since launching the brand in the final days of 2013.

The core strength of VESTIGE VERDANT is, on one hand, making superior skin care products and on the other (and more importantly) immersing these products in a coherent, strong and sustainably built brand. With this in mind, we are able to offer products that are organic and natural in essence and timeless, elegant and luxurious in image. We enjoy a sustainable 47% sales retention rate and a significantly above average positive social media sentiment. The reason for this is that our products meet and exceed our promises, values that we carry and expectations that our customers set upon us.

In Estonia (our domestic market), we are listed by all relevant retailers - both B&M and online. In Germany we are listed at douglas.de and flaconi.de in addition to a few boutique stores. In Great Britain we are listed at lovelula.com - a leading organic retailer. We are also listed with a key online retailer covering Scandinavia. Our product line-up is expanding, the products are developed by leading professionals and our retailer portfolio is growing monthly.

We are able to create products and a brand that is more compelling and desirable for the end consumer than most competing brands. We back this claim up with more than two dozen awards and media mentions by leading magazines in the industry.

More info

Roone Roost

Founder & CEO

Responsible for strategy, business development, management, strategic partnerships, building the perfect distribution network (with the team) and running the business daily. Academic background in marketing and brand building. Roone has done extensive consulting for many leading companies in Estonia on the subject of brand building and sales strategy. He has been an entrepreneur for the past 10 years, 7 of which involved with VESTIGE VERDANT - from idea to fruition.

Marek Tabur

Creative and Image Director. Partner

Responsible for the sustainable branding strategy, quality advertising and marketing of VESTIGE VERDANT since 2014. Academic background in marketing and brand building. He has worked in numerous ad agencies as a Creative Director for almost 10 years and he has done consulting work in strategic communication and brand building for many companies.

Tenno Parmas

Legal. Partner

Member of the Bar association, active as an attorney at law. His legal expertise helps us mitigate risk legally, keep us up to date with all relevant legal requirements and navigate contracts and regulations.

Triin Aru

Sales Project Manager

Triin adds value in both sales and customer service. Due to her decades long expertise in cosmetology, she is able to provide fast and relevant feedback to all questions our customers may have regarding to their skin issues or how our products may help them.

Madis Põldsaar

Designer

An awarded designer, responsible for designing our packaging and advertisements.