SWIMITATION
SWIMITATION
Supported : 34,600 €
of 250 € minimum goal
Pitch
Swimitation stands for wellness. We sell the unique Swimitation bath; we own all intellectual rights of the bath and the production form (the production is outsourced). The new fitness bath unites water, fitness, privacy, deep relaxation and hydrotherapy . Watch a short exercises teaser-video. A whole fitness session can be carried out with closed eyes!
Water gymnastics and water relaxation are among the most effective rehabilitation treatments. However, these forms of therapy have been underused due to uncomfortable procedures and limited options. Swimitation solves this problem - the patented ergonomic design allows safe and comfortable whole body movement. Swimitation can therefore be used outside the medical sphere, in wellness and fitness sphere for individual training programs and deep relaxation.
The Swimitation bath is for rehabilitation purposes, for home spas, wellness and fitness centers. These are our target clients.
The new body friendly future form of fitness is also an innovation in Hubbard-type rehabilitation baths because it provides new possibilities with the same or lesser amount of water. A physiotherapy session can be carried out without a therapist! The end users are people who want to stay or get fit; exercise in privacy; who’d like to care for their body and mind; save time by uniting fitness, meditation and other wellness therapies. Some specific target groups are: office workers or anyone working in prolonged stress positions, people with disabilities or medical needs (rheumatism, arthritis, heart diseases etc), people who are overweight.
Our dedicated team has actively lead the product development phase with professional partners (physiotherapists, designers, engineers and factories). We have completed the bath and the showroom; we have the main marketing materials ready (the website, photos, physiotherapy professional know-how, brand video and exercise video). The showroom is also a day-spa, where the Swimitation bath and other wellness services can be tried out (see http://swimitationspa.com/en/). You are most welcome! The key resources of our company include the designs for the bath, the production model, the bath and equipment (the documentation and know-how), brand video and 1-hour exercise video, patents/registrations for the intellectual property. The bath is produced in our partner's factory Koriks OÜ (Estonia, established in 1976) who exports glass-fiber products and outdoor hot tubs to Nordic countries.
We plan to begin the sale of Swimitation baths in Finland and Scandinavia, where there is greater purchasing power and health-awareness as well as in the domestic market Estonia. Next, we will move on to Western Europe and the English-language countries (USA, Canada, Australia), where people are greatly interested in novel health trends. Our goal for the next year is to sell seven baths and grow more rapidly thereafter to attain the sales of 80 baths by the year 2019 (see the Business plan and 4 years Action Plan and Financial Forecast under Documents). Given the price of the bath (10 000 - 17 000 EUR, depending on the level of equipment) this growth is sustainable and provides a considerable profit. As the Swimitation bath will be used in public places, such as spas, hotels, health centers, sports centers, the bath will advertise itself ensuring the quick spread of the Swimitation message!
Heidi Rajamäe-Parik
founder, board-member and head of product development
Heidi is a lawyer by profession. She invented Swimitation and has invested in the company and is actively engaged in every-day work of the company. She is the author of the Swimitation bath and has lead the cooperation with designers. Now that the product design phase is over she is engaged in everything else from planning to compiling sales texts, marketing materials etc.Heidi felt that there were no suitable options for exercising available for her and as a creative person she couldn’t leave the situation unresolved. She created the Swimitation concept. Heidi has lead the product development, cooperation with designers, engineers and factories. At the moment Heidi is leading the way in the overall course of the company and the Swimitation concept, mostly by shaping the Swimitation message. Heidi controls the finances and contractual relations and having been a lawyer for 10 years now, she is more than capable.
Alan Uustal
General Manager
Alan is a second year logistics student at TTU master’s program. Alan has been dedicated to the company for two years already and has been respinsible for various tasks such as participating in product testing, building the salon, documenting the product. As a young active person Alan is skilled in IT and knows design well. Alan is the everyday manager of the company, being responsible for user manual texts, work division of the team, communicating with partners, ordering website designs, solving technical and logistical problems.
Kairi Kivila
Marketing Manager
Kairi has a degree in politology from Germany, which has proven very useful in market research she has been conducting. The experience of being independent in a foreign contry and her prior experience in managing and marketing has made her an outstanding people person. When it comes to german speaking markets for home spas and communication with the media we are relying on her!
Monika Ausmees
Physiotherapist, Swimitation coach
Monika has over 20 years worth of experience as a physical therapist. She has been advising us on the bath’s design ever since Swimitation was just an idea. She is also the author of the Swimitation exercises that have been crafted into a 1-hour long training video. Monika is involved in demonstrations to partners and potential clients. By continuing to test the product she is exploring the possibilities of the bath and she is constantly coming up with new ideas for exercises. In brief, she is not engaged in every-day work, but she is an important asset as a physical therapist.
Andri Sinka
Engineer
Andri is a renowned product designer whose skill is recognized also abroad. He has developed products from baths to salt cocoons. Andri’s experience is measured in decades and because of this we turn to him with questions about the technical and production side of the bath.
Tiit Parik
Board member
Tiit is a logistic by profession and is very experienced in leadership. He is involved in making the more important decisions and is there when dealing with everyday questions.
Peeter Vuks
Purchasing specialist
Peeter’s trustworthy helping hand is always there for us when we need to make technical decisions. He is always up to date with the company’s goings-on and has a very trustworthy “third opinion” when we are making management decisions.
Silja Trisberg
Masseuse
Silja has thorough knowledge of the Swimitation session and other services our salon provides. She has a certificate for water vacuum massage – a new service that will soon be available in the Swimitation bath. As a person who knows the human body well, she has completed our concept and kept the team spirit high!
Aquator OÜ
Product development partner
Aquator OÜ has been active in the Estonian bath market since 1996 and is exporting into ten different countries. Aquator OÜ is involved in the product development of our bath and will cooperate with us in both sales and export.
TenTwelve OÜ
Product design partner
Ten Twelve OÜ is a product development company that specializes in industrial and mechanics design. They know how to make a product valuable and attractive to the target client!
Koriks OÜ
Production partner
Our bath’s production is in trustworthy hands. Koriks OÜ is experienced in producing and developing fiberglass products (outdoor hut tubs, pools etc) since 1976. For example, the company successfully exports outdoor hot tubs to Nordic countries.