Nufnuf - Honest Products For Pets

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Nufnuf - Honest Products For Pets

Established Estonian provider of affordable premium products for pets with 100+ wholesale clients in 15 countries. Raising growth capital for expansion and product development

Supported : 100,000 €

of 250 € minimum goal




Nufnuf was established in  2015  and  has been offering a  range of award winning superior pet products at affordable prices. Today, our products are now sold in over fifteen countries and unlike most low cost  products, they are made fully of or largely of natural and high-perfomaning materials. This choice of materials means the products are allergy-free and durable making them completely safe and harmless to pets. They totally reflect our company’s core belief of providing a range of pet products with the best possible material and design at affordable prices when compared  in the market.

Revenue generation is with  B2B clients - retail stores, wholesalers and online e-commerce. Our  company's rapid revenue growth and growing international demand for our products now mandates the raising of growth capital to fund the international expansion and meet the rapidly rising product demand. With revenue growth of 180% from 2017 to 2018 and positive earnings, Nufnuf presents a very attractive and compelling  investment opportunity into a company in growing and solid industry.

Nufnuf products are 100% designed and tested in Estonia at our Ülemiste City production and storage facility where we also create  prototypes and  small volume production runs.  Large bulk orders are produced by our validated subcontractors in Estonia, Latvia and some in the far East. 

Our award winning design team consists of four members and we recently joined forces with Italian product designer Ezio Pescatori , Estonian vet nutrition specialist Dr.Kenno Ruul and we use internationally recognised Estonian photographer Olga Makina for our marketing materials. Of course, we use dozens of  friendly cats and dogs test and approve all our prototypes!

Nufnuf has a boutique retail store in Tallinn, Estonia and a shop-in-shop in Helsinki, Finland where we stock  and display our full range of products where you can see the design and quality for yourself. 

We create products and a brand image that is more compelling and desireable to the  customer than most competing branded products. This claim is supported by an ever-growing list of awards, media mentions by leading magazines and newspapers in the industry. 

Our social media impact and sentiment is excellent,  with over 90% of social media followers having positively endorsed our products. This figure is way above  industry sentiment averages and we confident  that  our strong social media support will be fundamental  to our  future success in new markets  that we will be entering in 2019

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