Framed by Karl | Prototron

Pitch

I am Karl Annus, the owner of Framed by Karl – a wooden spectacle manufacturer in Tallinn. I have been making them for the past 6 years and now I want to expand my business globally. I have a dedicated team, infrastructure to grow, a growing market and a strong business plan. All I need is your help. We have already gained 50 000€ export support from Estonian government accelerators. Professional partners have started working with updating our visual branding and building our new webpage and web shop.

To make this project a success story, we need extra funding. We need to cover our own 30% contribution to the support, to develop our production and to train and recruit new people to the team.

More info

Karl Annus

Founder, designer, product developer, business manager

Karl has all the characteristics of a perfect eyewear maker - handcrafting before he could walk, 20 years of experience as eyewear user and a combined Masters degree in Design & Engineering from Tallinn Technical University and Estonian Art Academy

Maarja Koovit

Sales and marketing

Every workshop needs a spark (even considering we are working with wood). Maarja is just that - a hyperactive creative bomb turning everything into a possibility that just makes you go “wow”. Might be her unorthodox schooling from both legal and art studies, years of experience in sales and passion for outstanding design.

Mart Ahun

Eyewear craftsman

If there is one man who knows wood (and turning it into awesome things) it’s Mart. 25 years of experience means he was already behind the workbench before Lennart Meri (or Bill Clinton on the global level) stepped into office.

Polhem PR

PR partner

Our PR is handled by Northern Europe’s leading PR Company in the fashion, beauty care, home furnishing and food sectors. They have press offices in all our target markets from Sweden to Denmark, from Poland to France.

Hmmm Creative Studio

Creative partner

Our amazing creative partner working on the visuals, lookbook, webstore and so on. This design boutique has been changing the industry for the past 5 years and has an impressive collection of both local and international awards. Oh, they have even done two projects for the President of Estonia.