ÉSTIE | Prototron

Pitch

Estie OÜ is a fast growing company based on Estonian capital, which believes that it is possible to successfully bring the first all-in-all luxury clothing brand from Estonia to the world. The brand is created for people with above-average incomes who appreciate the quality, Nordic design and lifestyle that accompanies the image created by the brand.

Nearly 20% of the world's luxury class needs are unmet. In doing so, we have targeted markets estimated at EUR 21.3 billion. We create a modern fashion house that would not only be a clothing brand, but would also focus on innovative sales, exclusivity and the addition of IT technology in the old-school retail trade.

ÉSTIE products have been resold in England, the USA, Finland and Estonia. Through us, the products have reached customers from Germany to the United Arab Emirates. Our goal is to be immediately confirmed in foreign markets, and certainly at strategic points such as Sweden, Norway and Hong Kong. Sales in these countries have already begun through sales agents. ÉSTIE is also a registered trademark in both Europe and Hong Kong.

We will be improving ÉSTIE's product portfolio already this year with a backpack, hand luggage suitcase and perfume. These are products that are missing from the Scandinavian luxury market. Nevertheless, we also consider it important to develop existing products and enter the market with an updated collection. Already in the last quarter of next year, we plan to enter the market with the first limited edition clothing collection of ÉSTIE, which we sell only in selected retail outlets - ÉSTIE e-store, Brage store, Nordic and Asian boutiques. At the same time, we also produce the first samples of the clothing collection for B2B customers, which can be ordered in advance for 2022.

The raised capital will help us to enter the market with ÉSTIE's new product range (backpack, hand luggage case and perfume) and to develop a new collection selection in cooperation with ÉSTIE's chief designer. We can also use the raised capital to replenish stocks for the Brage by ÉSTIE store, increase marketing volumes, use specialists to enter foreign markets and develop the ÉSTIE online store.

More info

Samuel Vard

Co-founder, CEO

Samuel is a 23-year-old CEO and co-founder of Estie OÜ. He has experience in business administration, law and team management. He studied law and history at Tallinn University, but has gained experience and knowledge from everyday practice with the establishment and management of the ÉSTIE brand, the Brage by ÉSTIE store and the Nobel Artists Agency.

Hains Tooming

Co-founder, sales manager

Hains is a 25-year-old co-founder, board member and sales manager of Estie OÜ. He has experience in investing and managing organizations. Hains communicates with sales agents and establishes sales contacts in the company. Hains holds a bachelor's degree in performing arts.

Alex Sander Sepp

Co-founder, production manager

Alex is a 25-year-old co-founder, board member and production manager of Estie OÜ. He has experience in communication with production, outsourcing and teamwork. Alex holds a bachelor's degree from Tallinn University and focuses on the management and organization of ÉSTIE production.

Märten Pajunurm

Chief Financial Officer

Märten is a 27-year-old CFO of Estie OÜ, who has experience in financial management, systems creation and planning. He holds an economics cum laude from the prestigious US university Longwood University. Märten is responsible for ÉSTIE's financial planning and decisions.

Henri Vares

Product manager

Henri is a 23-year-old product manager of Estie OÜ. He has a long experience in purchasing clothing and materials technology. Henri also works as a stylist on a daily basis. He has been the manager of the Sfäär store and knows the high level of materials and their peculiarities. Henri is responsible for the design and collection planning of ÉSTIE products.

Kelly Kotkas

Marketing and creative manager

Kelly is a 25-year-old marketing and creative manager of Estie OÜ. He has more than 5 years of experience in marketing and has worked with Nike, Sportland, Kalev and Tere brands. His work has won Golden Egg awards. Kelly is responsible for ÉSTIE's creative management and planning to create a clear brand image and successful advertising campaigns.

Tom

Italian designer

Our team consists of an Italian who is a reputable designer of bags and accessories with decades of experience. Tom teaches design in Naples and Milan. He has worked with various world-famous brands and will become the chief designer of ÉSTIE. Unfortunately, we are unable to publish his full profile at this stage, as he is currently still contractually linked to other companies.

Mattias Karlsson

Sales agent in Finland and Sweden

Mattias is a 48-year-old sales agent in Finland and Sweden. He has represented various Scandinavian well-known clothing brands such as Tiger of Sweden, ETON, Limitato and Ubr. Mattias has more than twenty years of experience in the respective markets and is judged on his consistency and good sales results. Mattias is ÉSTIE's sales agent in Finland and Sweden.