Arro Keraamika | Prototron

Pitch

Lind Keraamika produces high-quality porcelain dishes in Portugal, created by applied artist Liisu Arro under the brand name ARRO KERAAMIKA. We have the means to use art work by three generations of artists from the same family, which we can turn into many different series of porcelain dishes. The first batch is based on artwork by Liisu Arro. Epp Maria Kokamägi, Jaak Arro, Imbi Lind and Luulik Kokamägi will follow.

Lind Keraamika OÜ, which is an affiliate company of Arro Keraamika OÜ with 100% of shares, has been created as a new company for factory manufactured tableware. All necessary licences for the use of artwork and brand name will be provided by Arro Keraamika OÜ. Liisu Arro is the sole owner of Arro Keraamika OÜ.

More info

Liisu Arro

Partner

Liisu has graduated ceramics department in Estonian Academy of Arts and studied industrial design in Portugal for 6 months and has a bachelor degree in political science from helsinki University, Finland. She has created ceramics since 2002 when she started her studies at the Art Academy. Coming from the artists' family she has seen the creation and sales of art since she was born. Liisu has worked at Epp Maria Gallery and is still indirectly involved with the family gallery, where every member of the family has given their input to the growth and development of the company and everybody has done everything. This is how Liisu has gained her entrepreneurial experience.

Eero Talvistu

Project manager

Eero Talvistu is the administrative manager of the company also in charge of the sales. He will start full-time work in the company. Eero has more than 20 years of experience in entrepreneurship. He has higher education in economics and is currently a film producer (periodic work) and he has a long experience in other various creative fields. (More information and a CV included in the business plan)

Toomas Järvet

Marketing strategist

Marketing and PR partner is Taevas advertising company and the leading strategist is Toomas Järvet, who has 20 years of experience in marketing. Together with Taevas we will create the strategy for Fundwise and Arro Keraamika brand, packaging for products, marketing information and materials, web design and further marketing and PR strategies for the next 2 years at least. Taevas is also the executor of the strategy.