AYREN by IseKallur.ee

Pitch

Isekallur.ee is Estonia's first and largest aggregates e-shop. We are the first tipper truck company in EU that has successfully raised funds from crowdfunding, Top 10 Young Entrepreneur of Estonia 2021 (chosen by the Estonian Chamber of Commerce and Industry, LHV bank and the Estonian President), Äripäev gazelle 4x in a row. Compared to the 2021 Fundwise campaign, we have doubled our truck and tractor fleet in 2022 to 30 different units and we will reach an annual turnover of over 2 million euros. We have also helped to establish and open an unique logistics complex where all heavy machinery related services are located in one center.

We have proven ourselves as an already well established company that has achieved a lot and can make big changes in the market. Having our own machinery park, long-term experience in the field and knowledge of how to digitalize traditional sectors creates unique opportunities for us to develop and test digital products for the global market. Our plan is to continue with our core business in Estonia, but today we stand at the threshold where in order to conquer the world and continue our fast growth we need take upon a change. A tansformation from trucking company based in Estonia, into an international Start-up IT company.

To achieve this goal, we have developed a new product. AYREN.EU (Automate Your Rental Equipment Network) is a B2B platform based on the SaaS model, for digitizing the construction sector to Industry 4.0 level. Selling software is more scalable business model that enables rapid expansion to new markets around the world.

We have been engaged in product analysis, validation and software development for the last 1.5 years. Product development is supported by EAS (Enterprise Estonia), the development manager is Eero Otsus, former Postimees.ee developer, system architect and head of the development department. In addition to working at Postimees, Eero has orchestrated package robots at Starship Technologies and rode a unicorn at Pipedrive. The Ayren platform is in the final stages of the Stage 1 development, and the launch of a working product will begin in January 2023.

With YOUR help, we want:

Launch the new B2B oriented SaaS platform AYREN.eu in Estonia.
Create an in-house IT development team and start recruiting a team for international expansion.
Develop our next planned stages and start testing the product in foreign markets.

Join us in conquering the world!
This is Your chance to get equity, to be part of building something big,
and to help us move towards our goal under the AYREN brand –
to be next Estonian IT-technology unicorn!

More info

Erik Mesikäpp

Board member

An example with phenomenal performance. He knows everything and sees everything. With its adaptability and optimism, he can operate even in the most stressful situations. He has many years of experience in business management, has knowledge of various fields and has a first degree (BA) in international relations (2012-2014) from Tallinn University of Technology and a master's degree from the Institute of Internal Security of the Academy of Internal Affairs (2014-2016).

Silvar Vähk

Board member

A visionary with a definite purpose, who would probably be able to sell sand to the old man of Ülemiste. There is only one thing that catches his eye - when he sees a higher profit than expected in the report. He graduated from Gustav Adolf Gymnasium in Tallinn. He has a degree in applied marketing and management from the Danish Aarhus Business Academy. He also studied for an exchange year at the Paris School of Business in France and graduated with a bachelor's degree in international business management from the Estonian Business School.

Markus Hansaar

Business customer sales manager

He keeps the biggest machines running. Usually you will find him in the next room, on two phones, alternating with customers and partners. To talk to him yourself, it's easier to call him, even when he's next to you. Has been involved with the company since its inception and has a thorough overview of the market and customers.

Lauri Tippi

Private sales manager

Always happy and helpful, an undisputed favorite of customers. He has an eye for small details, so even the most complex problems can be solved easily. He has a long experience in the sector and the ability to make customers' wishes come true.

Roger Ilves

Chief Mechanic

A kind of doctor who cures machines of even the biggest issues. If needed he works at night to get the cars back on track in the morning.

Eero Otsus

IT systems development manager

Eero made his first website in 1997. Since then, he has written dozens of web pages, thousands of code snippets and created millions of bytes of information. Having graduated from the Estonian Academy of Arts in design, he is a designer by nature, who uses programming and development for creation. Eero has worked as a developer, system architect and head of the development department at Postimees.ee, orchestrated parcel robots at Starship Technologies and rode a unicorn at Pipedrive.